Build Stronger Customer Relationships with Data-driven Retail CRM

Our retail CRM solutions focus on customer data intelligence, engagement logic, and actionable insights - while integrating seamlessly with your existing retail systems without disrupting daily operations.

OVERVIEW

Why retail CRM becomes
the single source of customer truth?

Retailers often struggle with customer data scattered across systems like POS, eCommerce, apps, and marketing platforms. According to the IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers report, retailers frequently manage large volumes of fragmented and unstructured customer data that remain disconnected across functions, hindering reliable insights and decision-making.

A custom retail CRM brings these data threads together into a single, unified customer view, enabling teams to act on consistent insights rather than fragmented information.

CHALLENGES

What customer problems are you trying to solve with CRM?

Build a retail CRM that grows with your customers

OUR SERVICES

How retail CRM supports
customer understanding and decision-making

Customer data platform

AI customer segmentation

Engagement logic management

Loyalty & customer value

Customer lifecycle management

CRM analytics

Customer data platform

We build a centralised retail customer data platform that consolidates customer profiles, purchase history, and interaction data into a single CRM system, forming a reliable foundation for customer management and decision-making.

Unified customer profiles across systems
Purchase and interaction history tracking
Single source of truth for retail teams

AI customer segmentation

We apply AI-driven customer segmentation within retail CRM systems to analyse behavioural patterns and dynamically group customers based on value, engagement, and lifecycle stage.

Behaviour-based dynamic segmentation
Customer lifetime value (CLV) prediction
Churn and retention risk insights

Engagement logic management

Engagement rules and customer segmentation defined in CRM systems are executed through customer-facing mobile retail apps, ensuring consisten in-app experiences.

Targeting rules and eligibility logic
Trigger-based engagement conditions
Personalisation logic without UI dependency

Loyalty & customer value

We develop CRM modules that manage loyalty data and customer value logic, allowing retailers to maintain consistent rewards, benefits, and customer status across long-term relationships.

Loyalty tiers and reward rules
Points, benefits, and customer status logic
Customer lifetime value tracking

Customer lifecycle management

We enable retailers to manage customer relationships across the full lifecycle - from acquisition and onboarding to retention and re-engagement - giving internal teams clear visibility into customer journeys.

Lifecycle stage definition and tracking
Relationship history and shared customer context
Support for retention and re-engagement strategies

CRM analytics

We deliver CRM analytics and reporting tailored specifically to retail teams, providing insights into customer performance and engagement effectiveness. CRM-defined customer logic and insights are activated across channels through omnichannel retail platforms, ensuring consistent engagement at every touchpoint.

Segment-level performance insights.
Engagement and retention reporting.
Actionable customer intelligence for decision-makers.

RESULTS

What retail teams gain from centralized customer intelligence

A custom retail CRM delivers deeper customer insight and stronger engagement control.

Better customer visibility through unified data

More effective targeting through unified data

Improved retention through lifecycle-based engagement

Stronger loyalty programs backed by consistent logic

Scalable foundation for long-term customer growth

CASE STUDIES

Retail businesses
gain success with our solutions

Learn More

AI-Integrated CRM System for Restaurant Network

Designed and developed by Adamo Software, this solution integrates advanced AI-driven recommendation directly into CRM operations, helping restaurant brands across multiple countries deliver personalized campaigns at scale.

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Mobile
Logistics
EU

ERP Systems for managing auto parts network

This enterprise-grade ERP platform, developed by Adamo Software, was designed to manage on of New Zealand’s largest automotive spare parts and materials networks.

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AI-powered Internal Workforce Assistant

The client sought to build an AI-powered internal chatbot – similar to ChatGPT – that could answer external queries, provide system-specific guidance, and support employees in day-to-day tasks.

TECH STACK

Technologies we use

AI-based Frameworks

Llamaindex

Azure Machine Learning

Vertex AI

Amazon SageMaker

ChatGPT

Scikit-learn

LangChain

Tensorflow

Back-end development

PHP

NodeJS

Java

Ruby on Rails

Python

.NET

Front-end development

React

Angular

VueJS

Swift

Kotlin

HTML & CSS Bootstrap

Development Tool

Github

Jira

Redmine

Trello

Database

My SQL

PostgreSQL

SQL Server

SQLite

MongoDB

Oracle

Server

Google Cloud

Amazon Web Services

Digital Ocean

Azure

FAQ

Frequently Asked Questions

What makes retail CRM different from standard CRM systems?

Retail CRM systems are designed around retail-specific customer behaviour, including purchase frequency, lifecycle stages, and loyalty logic, rather than generic sales pipelines.

Can AI be effectively used in retail CRM software?

Yes. AI is commonly applied in retail CRM for customer segmentation, lifetime value prediction, and churn analysis, helping retailers make more informed engagement decisions.

Will a retail CRM replace our existing marketing or POS systems?

No. A retail CRM is designed to integrate with existing systems, not replace them. It acts as a customer data and intelligence layer within your retail ecosystem.

Is custom retail CRM suitable for small or growing retailers?

Yes. Custom retail CRM systems can be built in phases, starting with core customer data management and expanding to AI-driven insights and advanced engagement logic over time.

Do you provide long-term support after CRM launch?

Yes. We provide ongoing maintenance, optimisation, and enhancement services to ensure your CRM evolves alongside your retail business.

Why choose custom retail CRM over off-the-shelf platforms?

Custom retail CRM software offers greater flexibility, better alignment with retail workflows, and long-term scalability compared to generic CRM platforms.

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Build Stronger Customer Relationships with Data-driven Retail CRM

Why retail CRM becomes
the single source of customer truth?

What customer problems are you trying to solve with CRM?

Fragmented customer understanding

At-risk customers hard to identify

Fragmented loyalty & engagement

Build a retail CRM that grows with your customers